Audible
Design support
Aim to underpin Audible's design and motion design animation tasks on a sustainable footing. Empower Audible to tap into a fresh demographic and infuse inventive elements into novel communication platforms.
A new branding
Undertake, in a rapid 7-day sprint, the creation of illustrations and a motion design video to introduce new users to the Sound-Chef series. The goal is to enhance the user's audio experience. Starting from scratch presented a real challenge for this time-sensitive project. The purpose is to enable Audible users to envision their future engagement with Sound chef through a brief video. Consequently, the content had to appeal to both a mother looking to try out the service and a young student interested in exploring culinary immersion via audio series.
Motion design skills
Transmitting the kitchen is a real challenge especially in motion design where everything is illustrated. That was the main objective of this video. To allow users and future listeners of Soundchef to enter a universe, to feel the heat of the pan and to taste the ingredients virtually. But without forgetting the main use on social networks: understanding Soundchef and knowing how to use it.
