Cleaq
Triliz and Finaho merge to become Cleaq
Triliz and Finaho merge to become Cleaq, a responsible IT player. Maddyness revisits the merger between Triliz and Cleaq in May 2022. We accompanied them during this change to envision the future joint entity, Cleaq, through design thinking workshops and other collaborative sessions.
An unifying and popular brand
We provided our support during this merger to enable Trilliz and Finaho to become a single entity. Our goal was to successfully build together a unifying and popular brand that offers all small and medium-sized enterprises an IT leasing solution. This solution is designed to meet the needs of all businesses, whether they are startups or more corporate entities, providing a reliable value and ease of use of this service.
Redefine the leasing
We envisioned for Cleaq a flat and punchy identity with micro-illustrations to redefine the codes of leasing and simplify this service, which is not well known in traditional sectors.
