Exotrail
A design for a space journey
Exotrail embarked on a rebranding journey in collaboration between Kezako and Graphéine, aiming to give the brand a fresh, futuristic, and more engaging image. The new brand design represents the company's innovative spirit and its commitment to making space more accessible. The color palette has been dominated by shades of purple, a color often associated with mystery and the vast expanse of the cosmos. This choice of color not only reflects the space industry in which Exotrail operates but also helps to distinguish the brand in a market where blue and white are traditionally dominant.
A 3D universe
One of the key features of the rebranding is the introduction of 3D elements, specifically the detailed and scientifically accurate 3D models of satellites. This not only adds a layer of depth and dimension to the brand's visual identity but also serves as a constant reminder of the company's core business - providing advanced propulsion solutions for small satellites.
Values and minimalism
The new brand design also embraces minimalism. The clean and streamlined design elements reflect Exotrail’s focus on simplicity and efficiency, mirroring their approach to developing straightforward, reliable solutions for complex space missions. Overall, the rebranding of Exotrail represents a strategic move to align the company's visual identity with its mission and values, while effectively communicating its unique selling proposition in a visually compelling way.
