Meria
Just Mining changes its name to Meria.
In 2023, the agencies Mazette and Kezako were engaged by Just Mining to assist the company in a significant brand transition. Together, they prepared for the name change and worked on developing a complete new graphic identity for Meria.
A new web3 universe
This comprehensive 360-degree support allowed the brand to pivot and position itself as a more upscale player in the cryptocurrency field. The aim of this transformation was to anchor Meria more deeply into the Web3 universe, while projecting itself into an even more digital realm to compete with global industry players.
Just Mining legacy
The iconic orange color of the former Just Mining company was retained in the new visual identity to maintain a link with the past. However, this color is now incorporated into a more modern and digital design, reflecting Meria's ambition to be at the forefront of blockchain technology.